Lamaze x The Baby Show

Lamaze x The Baby Show

The Baby Show returns to Olympia London 20th – 22nd October 2023

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The Baby Show, with Lidl GB - the UK’s best-loved, pregnancy, baby and parenting event, will return to Olympia London from Friday 20th until Sunday 22nd October. The show, now in its 22nd year, is the mustattend event for new and expectant parents keen to shop for all their newborn essentials at fantastic prices, as well as get expert advice from the nation’s top parenting gurus.

Over 350 of the UK’s favourite, and boutique, parenting brands will be exhibiting, such as Lamaze, iCandy, Tommee Tippee, Leclerc, Silver Cross, MAM, Cybex, Seraphine, Carifit, UPPAbaby, Obaby, Joie, Stokke®, Milton, Pregnacare, Cosatto, Nuna and My 1st Years, meaning you can get everything you need under one roof.

Whether that’s a new car seat, a cot, a buggy, muslins and baby clothes, or all the essential feeding and nursery equipment to make your parenting journey as smooth as possible, the show has the very latest and greatest products to choose from. And for another year, they will have the New Kids on the Block section, dedicated to new and emerging brands in the nursery industry meaning that visitors can shop for unique, not on-the-high street brands and designs, and support up-and-coming startups at the same time.

Knowing which buggy to go for is one of the hardest decisions to make, but at The Baby Show visitors can take a spin on the state-of-the-art buggy testing track sponsored by Lamaze trying all the very best makes and styles over a variety of terrains to see which would fit their lifestyle best whilst receiving expert advice from Project Baby.

The Live Talks Stage will be jam-packed with parenting experts and celebrities sharing their mum or dad journeys. These include Daisy First Aid’s Jenni Dunman, sleep expert, Heidi Skudder, weaning guru, Charlotte Stirling-Reed, birth coach, Emma Armstrong, breastfeeding mentor, Danielle Facey, midwife, Cathy Tabner, parenting consultant Rachel FitzD and Midwife Zoe – to name a few. Mallory Reynolds-Trout, Show Manager at The Baby Show says: “Becoming a new parent can be scary – and expensive, but we’ve created an event full of the very best parenting brands where you can soak up all that expertise from retailers and brand experts all in one place.

Whether you’re in the early stage of your pregnancy or shopping with your little one, it’s the perfect show for inspiration – and you can make sure you take a rest along the way. We’ve got the Baby Feeding Café full of super comfortable nursing chairs, the Lidl changing area with complimentary Lupilu nappies and wipes. And you can grab something light to eat at The Baby Show Café with Joie or take a moment of calm and relax at the OBABY Meditation station.

The show is the perfect place to shop for everything for your new arrival at unbeatable prices.” My Expert Midwife has also teamed up with the event to offer a new antenatal ticket package. They will be running taster antenatal classes throughout the day for visitors wanting some more tailored advice as they embark on their parenting journey.

Tickets are £26pp on the door but there are great offers running online up until the show – with 2-for-1 in August, £16pp* in September and £18pp* in October, meaning the sooner you buy, the cheaper they’ll be! You can also buy an amazing Baby Show goody bag for only £5.50, containing goodies worth over £30 – or there are several Tommee Tippee ticket packages to choose from, meaning you can purchase all your newborn feeding and baby care essentials at a hugely discounted price while buying your tickets.


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